Subaru is the automotive division of Fuji Heavy Industries Ltd. (FHI), a multifaceted transport equipment manufacturer active on the global stage under three key pillars: Subaru Automobile Business; Aerospace Company; Industrial Products company.
Subaru traces its roots back to Nakajima Aircraft Company (1917 to 1945), one of the largest aircraft manufacturers of its time in the Pacific region.
Since resuming business in 1953, FHI has grown and expanded on the strength of its core automotive business.
From unique models with the “Subaru 360” and “Subaru 1000” and moving to 4WD passenger vehicles, the Subaru brand has developed a large following with its commitment to onroad performance as exemplified by the core models, the Legacy, the Impreza, The Forester and Subaru BRZ.
Confidence in Motion
Subaru has announced a new global brand statement, “Confidence in Motion.”
“Confidence” reflects Subaru’s attitude toward engineering excellence and the trust generated among drivers by following through on its commitment to provide both enjoyment and peace of mind. “in Motion” expresses Subaru’s resolve to continue innovating to meet customer expectations in a world of constant change.
Subaru will continue to address global environmental issues and the demands of ever-maturing automobile use. Subaru believes that automobiles should be more than just a means of transportation – they should also be a source of enjoyment, and enjoyment comes from peace of mind. These two inseparable values are central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.
“Confidence in Motion” expresses Subaru’s aim to continue evolving in order to offer even more customers new ways to enrich their lives through a uniquely satisfying Subaru experience.